On the Subject of Me

Photo of me

I’m a Graphic Designer living in sunny Philadelphia, PA.

I’m Design Director at Slate, author of On Web Typography, co-founder of A Book Apart, a teacher at Skillshare, and founder of Typedia. Previously, I served as Vice President of AIGA/NY, Executive Design Director at Vox Media, faculty at the MFA Interaction Design program at SVA, and Creative Director for A List Apart, Typekit, and Happy Cog. I’ve worked for clients such as AIGA, The Chicago Tribune, Housing Works, PBS, The United Nations, and WordPress.

About This Site

This site represents an experiment in art direction online. Rather than allowing what I write to flow from a content management system into the same page layout every time, I’ve created a system for fast design direction based on the needs of the content. Because it’s an experiment, sometimes a page might be a total disaster, or might not work in your browser. Please accept my apologies. This experiment isn't meant to shatter new depths of graphic design, but to find the voice in the visuals so that they can become an equal partner in the story being told.

The site is created with the best flavors of HTML and CSS, and uses ExpressionEngine for publishing. The body typeface is Chaparral by Carol Twombly, and Proxima Nova by Mark Simonson and FacitWeb by Tim Ahrens are used for subheads and supplementary copy. All fonts are served through the magic of Typekit.


My design sensibilities are heavily inspired by traditional print design and a deep love for typography. I can sometimes be found speaking at conferences like An Event Apart, South By Southwest, @media, and Webstock.

I take an abundance of photographs, most often with a Nikon D90, but also employ a Panasonic Lumix GF1, a Polaroid SX-70, and a Holga 120 when it strikes my fancy. And yes, my full last name is “Santa Maria”.

Contact Info