Content Strategy for Mobile, by Karen McGrane
I’m excited to announce another title from A Book Apart, Content Strategy for Mobile by Karen McGrane. Karen is one of my favorite writers, speakers, and teachers. She has the ability to boil down complex information in such a pleasant and reassuring way. And she does just that in her book:
You don’t get to decide which platform or device your customers use to access your content: they do.
Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time
Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you’ll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago.
The mobile landscape is changing at breakneck pace. While technical concerns are important for working on mobile devices, content still sits at the head of the table. Karen will show you how. Pick up a copy of Content Strategy for Mobile today!
Also, A Book Apart is donating 15% of all sales on Monday, November 5th, to the Red Cross to aid the victims of Hurricane Sandy.