Whether you’re a designer or not, you make design decisions every day.
Successful design projects require equal participation from both the client and the design team. Yet, for most people who buy design, the process remains a mystery.
In his follow-up to Design Is a Job, Mike Monteiro demystifies the design process and helps you prepare for your role. Ensure you’re asking the right questions, giving effective feedback, and hiring designers who will challenge you to make your product the best it can be.
It’s a spectacular read, not only for anyone employing the services of a designer, but for us designers too. You can check out an excerpt from Chapter 2 over at A List Apart, and a great interview Khoi Vinh conducted with Mike:
I’ve been doing the primary research for this book for 20 years. I deal with clients every day and I see what works and doesn’t work and I’ve screwed up more times than I’d like to think about. But every lesson in that book is field tested. This book has zero percent theory in it. It was written on a factory floor.