-
Understanding Comics- by Scott McCloud
Though the main subject here is about comic books as an artistic medium and a vehicle for storytelling, all of its lessons are just as applicable to design problems. The entire book appears in the format it champions, a graphic novel, narrated by the comic book version of the author. This is a fantastic book to help you think about design from a different angle and gain deeper insight into the decisions you are tasked with making as a visual storyteller.
The Brand Gap- by Marty Neumeier
A slim book that packs an incredible amount of insight. This is one of those books every designer (and maybe clients too) should read at least once. Neumeier dissects just what a brand is, the difference between it and your logo, and what the purpose and strengths a good brand can bring about. Indispensable for the uninitiated.
Marks of Excellence- by Per Mollerup
Mollerup presents a thorough history of the trademark, why we have them, why they resonate with us, and why they’re significant in our culture. This book also contains a comprehensive taxonomy of the types of symbols and signs that make up different kinds of trademarks, using a large selection of global brands as examples.
Comics and Sequential Art- by Will Eisner
While the focus of Eisner’s book is on visual storytelling in comic books, the lessons are equally useful for all students of visual media. Topics covered include the anatomy of a story, how visuals can impact and drive a story forward, and using visual media as a means of artistic expression.
Unjustified Texts: Perspectives on Typography- by Robin Kinross
Lots of great essays and discourse on the value of socially minded design, with a focus on editorial design and the state of typography. Includes a good number of brief biographies on notable designers like Jan Tschicold, Adrian Frutiger, and Norman Potter.
Design Writing Research- by Ellen Lupton and Abbott Miller
A fabulous collection of critical essays on design, visual theory, and history, adding strong discourse to the medium by questioning the ways we practice, sell, learn and create in our profession. Worth it for the chapter “Period Styles” alone.
Designing Interactions- by Bill Moggridge
A thoroughly enjoyable history of interaction design, from the first glimmers of man and machine interfaces to modern day sci-fi, that describes not only how we interact but why we interact. The book centers around interviews with interaction design luminaries who all offer up their insightful experience in the field. Required reading for any designer. Also doubles as a hefty doorstop or burglar deterrent.
Envisioning Information- by Edward R. Tufte
Classic Tufte, and the sequel to The Visual Display of Quantitative Information, Envisioning Information offers a wide range of examples and techniques for ways to visualize data to bring meaning into the story being told.
The Design of Everyday Things- by Donald A. Norman
An analysis of usability, or sometimes more importantly, the lack of usability in objects. Norman seeks to expose the dangers of not considering how people interact with the things we make, as well as the hurdles to comprehending interfaces and functionality of technology. Includes some great material on complexity vs simplicity in interfaces.
Design and Form: The Basic Course at the Bauhaus- by Johannes Itten
The Bauhaus School focused on bringing design to the people, reducing everyday things to their simplest, most functional forms. It encompassed many different types of art, of which graphic design was just a part, from architecture to industrial design. The lasting effects of the schools ideals and principles can still be seen today. This is as basic as it gets, useful and informative for anyone starting out.
Visual Literacy: A Conceptual Approach to Graphic Problem Solving- by Judith Wilde, Richard Wilde
A ground-level course in basic design principals like rhythm, pattern, focal point, and contrast presented as assignments from a design class complete with creative thinking exercises and real solutions from the authors’ students. Solid advice and examples to help you walk before you can run. These principals are so fundamental, yet are so easily overlooked daily.
Grid Systems in Graphic Design- by Josef Müller-Brockmann
Your basic course in grid work. Though I will probably be dragged outside and beaten, I have to say that this book is not the bees’ knees. While it is an incredibly worthwhile book in grid systems, there are many more, newer volumes that are, I dare say, easier to digest. Many designers find this book to be the end-all-be-all, most of that is due praise because Müller-Brockmann was pretty much the first guy to synthesize this information. All I am saying is every designer should read at least one grid design book, and this is the daddy of them, but do some research, you may find one that works better for you (even if they are just presenting the same information a little differently).
A Whack on the Side of the Head- by Roger von Oech
Even though I thought this would be a cheesy self-help book, my opinion was quickly changed and became a very important tome. Whack teaches you just how to free up your imagination and think out of your proverbial, self-imposed box, altering your line of thinking to allow you to get to more innovative ideas and conepts. Also very worthwhile is Roger von Oech’s follow up, A Kick in the Seat of the Pants.
The Elements of Color- by Johannes Itten
This is in many ways a more simplified version of Itten’s exhaustive The Art of Color. If you plan to work with color at all, you owe it to yourself to know some decent color principles like why certain color combinations work better than others, theories on color contrasts and processes to obtain color combinations that evoke particular moods. Also check out: Color Index by Jim Krause, and Leslie Cabarga’s The Designer’s Guide to Color Combinations and The Designer’s Guide to Global Color Combinations. While these are useful, they can also become crutches. Use them as starting points to color ideas or as reference.
The Elements of Typographic Style- by Robert Bringhurst
An essential book for anyone who uses type in design. Yeah, that’s right, I mean you. As a graphic designer, you owe it to yourself to read more books like this. Inside, you will find some hardcore principles of design, like The Golden Section, a thorough disection of type forms, type usage and layout, type identification, and ever so much more. Mostly focused on page design and print material (skewed towards type layout) but contains ridiculously useful information which is easily applied to all forms of design. For a more basic, but equally worthwhile starter course, try Stop Stealing Sheep & Find Out How Type Works by Erik Spiekermann and E.M. Ginger.
Articles