The Brand Gap

The Brand Gap coverThe Brand Gap
by Marty Neumeier

A slim book that packs an incredible amount of insight. This is one of those books every designer (and maybe clients too) should read at least once. Neumeier dissects just what a brand is, the difference between it and your logo, and what the purpose and strengths a good brand can bring about. Indispensable for the uninitiated.

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On the Subject of Me

Jason Santa Maria is a graphic designer living and working in sunny Brooklyn, NY. More »


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Recommended Reading

The Design of Everyday Things coverThe Design of Everyday Things
by Donald A. Norman
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Oddities & Diversions

Liza Pro

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A List Apart: Issue 286

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